Six young British consumers work alongside people who mine and manufacture luxury goods.

The Brits head to the isolated mining town of Ilakaka in Madagascar to discover where the gems and jewellery sold on the British high street come from. In the vast open-pit mines they join hundreds of workers in chain gangs digging for one of the most sought-after gems - sapphires. When this gets too much, they are shown the alternative, a 50-foot-deep mine shaft accessed by rope and pulley.

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